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Lamborghini launches Urus SUV

9th December, 2017


Finally, 5 years after telling the world that it planned to make a SUV model, Lamborghini has launched the all-new Urus, presenting it as the first ‘Super Sport Utility Vehicle’. The company believes it creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” said Stefano Domenicali, Automobili Lamborghini Chairman & Chief Executive Officer.

The Urus has a 4.0-litre V8 twin-turbo engine delivering 650 ps and a massive 850 Nm of maximum torque. This output allows the car to claim to haves one of the highest specific power outputs in its class and the best weight-to-power ratio.

As with other Lamborghini models, the Urus promises strong acceleration and can rocket from 0 to 100 km/h in 3.6 seconds and after another 9.2 seconds, it will reach 200 km/h. If it keeps going, it will reach a top speed of 305 km/h which is the fastest speed claimed by any SUV on sale today.

From the pictures, you may find it hard to imagine this is a SUV. It is too sleek and coupe-like. But it has higher ground clearance and superior capabilities on the highway as well as in off-road terrain.

The 4-wheel drive system provides highly-responsive driving dynamics on every road and surface, and in all weather conditions. A Torsen central self-locking differential provides maximum control and agility, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction.

The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip.

Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive There are various driving modes the driver can select including a sand mode which maximises grip on gravel or sand dunes.

An automatic 8-speed gearbox is standard. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears.

The Urus also has rear-wheel steering (introduced in the Aventador S) over the whole speed range. The rear steering angle varies according to vehicle speed and driving mode selected. At low speeds, the rear-axle steering angle is opposite to that of the front wheels for increased manoeuvrability. At high speeds, the rear axle steering angle is in the same direction as the front wheels for optimum driving dynamics.

The Urus is a luxury SUV with technologically advanced features within. The driver and passengers sit low in the cabin but still have a commanding view of the outside. A fully-digital TFT display shows the main information in an animated 3D representation and is customizable by the driver.

Its long wheelbase of 3003 mm gives roominess for each occupant. The rear bench seat as standard comes with a movable and folding seat back. If lowered, the boot capacity can be substantially expanded from 616 litres to 1,596 litres.

The ADAS systems provide a comprehensive level of safety, security and driving assistance. A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional systems include traffic management systems, top-view camera and a trailer coupling mode.

The rear tailgate is electrically operated via a switch on the driver’s door, a button on the key or a manual button on the tailgate itself. An optional ‘virtual pedal’ allows the tailgate to be opened by a kick movement.

The first customers will take delivery of the new Urus in early 2018 and for those in Europe, the starting price is 171,429 euros, equivalent to about RM827,000 (excluding Malaysian taxes).

Incidentally, this is not the first SUV from Lamborghini. Between 1986 and 1992, the company produced a model called the LM-002. That was a ‘monster’ SUV with a very powerful engine and extreme off-road capabilities. Only 300 units were produced and today, they are collectors’ items.

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