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MYRodeo, Digi iFleet announce ‘adtech’ partnership

9th March, 2018

SHAH ALAM: MYRodeo Sdn. Bhd (Rodeo) announced its partnership with Digi’s iFleet to provide enhanced tracking results of its ‘adtech’ campaigns.

In a statement yesterday, Digi said ‘adtech’ is applied across the multiple transportation modes that they utilize to carry advertiser branding.

iFleet is a B2B solution targeted at commercial vehicles, the first IoT solution Digi is introducing from its range of Connected Vehicle offerings. The intelligent fleet tracking solution enables businesses to track their fleet in real-time and is currently the most robust all-in-one solution available in the market.

Traditionally, Transit Out Of Home Media involves wrapping a vehicle in advertiser branding and sending it along a predetermined route based on estimated traffic. ‘adtech’ enables a user to divert his vehicles to target a certain area at a certain time, thus maximising the effectiveness of campaign.

By leveraging on iFleet’s advanced telematics solution, Rodeo is able to run ‘controlled campaigns’ around Klang Valley to ensure vehicles are not only travelling around designated zones to display their advertiser’s brands wrapped on vehicles but also generate value-added services such as on-demand tracking and reports to support clients.

Valens Subramaniam, CEO of Rodeo said, “In order to incentivise drivers and clients, we have created a campaign termed ‘Swarm’, in which a popular area is targeted and vehicles are directed to ‘swarm’ around the area to increase visibility of the ads.”

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