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 Business

Small gestures of love with Cadbury’s Lickables

8th May, 2018

KUALA LUMPUR: The joy of giving just got a lot sweeter!

Cadbury Dairy Milk Malaysia, the world’s best-selling confectionary brand under Mondelez International (Mondelez), has launched Cadbury Dairy Milk in Lickables – a new and unique chocolate treat.

The confectionary conglomerate developed Cadbury Dairy Milk in Lickables, a delectable treat made with love aimed at cultivating the parent to child bond.

Sporting the quintessential bright purple Cadbury packaging, the product comes in a unique UFO-shaped container that will spark anyone’s curiosity to uncover what’s inside. While one half contains the delicious treat oozing with Cadbury Dairy Milk’s mousse-like chocolate combined with the goodness of wheat crispies and the crunchiness of Oreo cookie bits, the other half opens up to another surprising treat featuring a Pokémon character toy. Cadbury Dairy Milk in Lickables debuts with more than 25 Pokémon toys to be collected.

Speaking at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelez International Associate Director of Southeast Asia, Chocolate said, “For the very first time, Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture.

   
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