Local
Business
Sports
Leisure
BM
Kadazan Dusun
EDUCATION
ECO
Archives
Latest News
 
Nst-studio
Biggest ever Sabah contingent for Sukma |  Straight fight for Safa presidency |  Man sought for spearing wife |  Wildlife unit’s swift actions save jumbo |  Man tries political ties to get druggie sons off |  Stand-up comedian Harith Iskander to perform at SHAREDA Nite |  Bangkok-KK route will boost state's tourism |  KPJ Healthcare records RM44.6 mln Q2 net profit |  CIDB urges industry to adopt QLASSIC |  Polinta moguhud misokodung miampai Indonesia monoodo talun-alun tagazo |  Komulakan kusai natagak nokito poinhabu id tenggara Pulou Timbun Mata |  Podtuhudan potihombus Bangkok- Kota Kinabalu kopoinsavat kotombuhuzan |  25 pelajar Universiti Wuyi China sertai Kursus Kejuruteraan di UMS |  Cuba lepaskan anak ditahan AADK, ayah guna nama parti |  APMM Semporna rampas minyak petrol | 
 Business

CIMB to boost product take-up rate

17th May, 2018

KUALA LUMPUR: CIMB Group Holdings Bhd plans to increase the product take-up rate per customer to more than one through the launch of the CIMB FIRST online platform.

CIMB Group Consumer Banking’s Regional Head, Preferred Banking and Segments, Desmond Teoh said the bank gained an average of about 60,000 new customers monthly, most of whom took up one product from the group.

“Following the soft launch of CIMB FIRST three months ago, the group saw an increase of 15 per cent of new customers taking up more than one product from the range of about 30 products offered by the group.

“This is very encouraging, and we hope more and more customers will be aware of the products that we offer which suit their needs,” he told reporters after the launch of the CIMB FIRST platform by Group Chief Executive Officer (CEO) Tengku Datuk Seri Zafrul Aziz here Wednesday.

Group Consumer Banking CEO, Samir Gupta, said the platform offered holistic financial solutions unique to each customer’s needs based on the recommendations of a virtual financial adviser.

CIMB FIRST, which stands for Finance, Insure, Returns, Save and Transact, was very customer centric and enabled each customer to choose the online profile that best described them, he noted.

The platform will suggest to the customers a proposition covering savings, financing, insurance, investment and credit cards for systematic financial planning.

“Through CIMB FIRST, we aim to be our customers’ financial solutions partner in their life journey, so they can have the peace of mind to lead a more fulfilling life,” said Gupta.

Customers are free to choose any combination now or later, based on their requirements.

He said they could apply online for many solutions such as saving accounts and credit cards while other solutions like insurance and investments would require face-to-face consultations with CIMB officials. –Bernama

   
Email Print
   
 
 
E-browse