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SATTA, SERES to boost Sabah property tourism

17th May, 2018


KOTA KINABALU: The property market in Sabah received a boost yesterday when the Sabah Association of Tour and Travel Agents (SATTA) and SERES Property signed a memorandum of understanding (MoU) to promote property tourism.

The agreement were signed between SATTA chairman Dato’ Seri Winston Liaw and SERES’ chairman-cum-chief executive officer King Jin during a talk on ‘Property Tourism’ at a hotel here.

The talk was attended by SATTA members, Sabah Housing and Real Estate Developers Association president Chew San Hai and other property developers such as Kinsabina Group and Titijaya Land Berhad.

SERES is headquartered in Beijing, China focuses on serving real estate projects in countries along the Belt and Road.

“The MoU we signed today (Wed) is to provide a collaboration between the local travel agents and tour groups from China brought in by SERES for the benefits of Sabah’s tourism and property sectors.

“Besides promoting the State’s tourism attractions, now we are also promoting our property market as there are lots of Chinese want to invest in Sabah too,” said Winston.

Last year Sabah recorded about 1.2 million international arrivals of which about 430,000 from China, so there is a huge potential for them to tap the property market, he said.

Meanwhile, Winston said SERES will also provide financial contribution to SATTA to organise its annual dinner and activities for three years.

“Since we are a non-profit organisation, we rely on sponsorship to carry out our activities and SERES has promised to give us RM10,000 per year,” disclosed Winston.

King said they have come to study the property market situation in Sabah last year and found to be promising.

“We have mounted chartered flights from Beijing, Tianjin, Hangzhou and Chengdu to Sabah last year bringing in tourists for holiday and to see the property market last year, and they saw the investment potential,” he said.

We will also set up showrooms in Shanghai, Chengdu, Beijing and Hangzhou to showcase the Sabah tourism and property markets, he said, adding that the size of the booths are 10,000 sq ft which can also house a cafe.

He said the showrooms will also promote the investment opportunities on big two projects in Luyang to be undertaken by a major Chinese construction companies.

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