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 Business

Nando’s marks 20 years

13th July, 2018

By VESTA VANESSA JSOL

KOTA KINABALU: Nando’s came all the way from South Africa and has found home here.

As its promotion pitch goes: ‘Nando’s is not just about the chicken … It’s about the people who make the chicken,’ the international casual dining restaurant chain has gained acceptance among Sabahan.

On Wednesday, Nando’s fans gathered at its Imago Shopping Mall outlet to celebrate the brand’s 20th year birthday.

Nando’s Malaysia Chief Operating Officer, Daniel Thong, said that the brand has grown to be a favourite here amongst local enthusiasts of the flamed-grilled chicken.

“Having first opened in 1Borneo almost five years ago, Nando’s has since nested comfortably in the hearts of the Kota Kinabalu people.

“Currently, we have three establishments here namely, 1Borneo, Oceanus and Imago. These ensure fans to always have a coop to go to when they are in need of some PERi-PERi goodness.”

PERi-PERi is Nando’s trademark sauce. The brand grows its own PERi-PERi chillies with the help of over 1,400 independent farmers in South Africa. Mixing these fiery little wonders with onions, oil, herbs, fresh lemons and a kick of garlic produces the brand’s unparalleled secret weapon, the Nando’s PERi-PERi sauce.

Putting flavour first and heat second, the Nando’s PERi-PERi sauce is unlike the ‘all-out-burn’ of other chilli sauces. The chickens are marinated in the sauce for 24-hours and then basted with choices of heat level ranging from Lemon & Herb to the fiery Extra Hot.

Meanwhile, CEO of Nando’s Malaysia Stephen Chew said they are very excited about reaching such significant milestone here in Malaysia.

“We started in 1998 and 20 years on we are still firing up the taste buds of our amazing fans and hitting a new-comers as well. Our magical chilli called PERi-PERi is to thank for this as it is our heart and our heat and it is truly unique to Nando’s.”

The brand’s success is rooted in its value-for-money offering, giving chicken lovers a bang for their buck. For less than RM20, patrons get to enjoy a full hearty meal of flame-grilled PERi-PERi quarter chicken and servings of two delicious sides of their choice.

The loyalty programme, a Nando’s mobile application, also showers fans with the best rewards by allowing them to redeem a free quarter chicken, right up to a whole chicken by collecting just nine chillies.

Meanwhile, the Nando’s officials were tight-lipped on the operation of its 1Borneo outlet which is affected by a power supply disconnection due to the non-payment of power bills by the management company of the mall.

   
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