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 Business

Go cashless with Boost!

10th August, 2018

By VESTA VANESSA JSOL

KOTA KINABALU: Sabahans can now experience a new digital lifestyle with Malaysia home-grown e-wallet app, Boost.

Chief Executive Officer of Boost, Christopher Tiftin, said that Boost enables Sabahans to enjoy the convenience of going cashless and cardless while shopping and travelling.

“Consumers can enjoy the convenience at local merchants such as Orange convenience store, Bataras hypermarket, KK International Airport Taxi, A Square Container night market, City Cineplex, City Optics, More Fun food delivery and few food truck brands.

“Over 700 merchants and counting are going cashless with Boost,” Christopher said during Boost Media Experience here, yesterday. The event was officiated by Assistant Finance Minister, Kenny Chua representing the Chief Minister. Christopher added that with over 30,000 merchants online and offline nationwide and close to 2.9 million users to date, Boost is undoubtedly the leading #homegrown e-Wallet in Malaysia.

“We are delighted to have Sabah join our efforts in Boosting Malaysia. We want to support customers and merchants alike in their digital transformation process and to offer an entirely new payment experience.

“While supporting the government’s aim in driving innovation and advanced technologies, the cornerstone of our business has always been to aid the underserved into the digital economy. With Boost, small businesses that are unable to access traditional financial channels are given the opportunity to leave a digital footprint.”

Boost aims to have 100,000 merchants in Malaysia by the year end, with 2,000 of its merchants located in Sabah. According to Christopher, the prospects of adoption and growth in East Malaysia is extremely encouraging, with promising partnerships with tertiary education institutions, public transportation services, parking and utility payment facilities.

“This is only the beginning, as Boost continues to collaborate with more businesses to contribute in driving cashless payments and experiences in Sabah.

“With the primary focus on creating a payment experience that is easier, faster and secure for all users, Sabahans can now avoid the hassle of carrying cards and cash and embrace a more secure and rewarding option with Boost.”

Meanwhile, as a lifestyle application, users can perform various services through Boost, from buying prepaid top ups and digital vouchers as well as gifting them, to free cash transfers and even ‘Go Dutch’ with its unique split bills feature.

Users are also rewarded with instant cash back via the ‘Shake’ feature which is gratifying and addictive experience. Android users can download Boost from the Play Store while iOS users can download from the App Store. For more information, check out the website at https://www.myboost.com.my/.

   
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